SEO Resources for Startups
So the bad news is that SEO is one of those things that's often changing - Google's mysterious ever-changing algorithm that just never seems to let you win. The good news is that there are still ways to use SEO to build your company, as long as you don't try to cut corners.
Free SEO Resources
51-Point SEO Checklist For 2021 - an easy to follow step-by-step SEO checklist by Clickminded
Keyword Research for SEO - The only guide you'll need to find the best keywords
Case Studies
Airtable
Great company obviously. What I love about their approach is that there’s nothing truly mind-blowing about what they did, but rather the insight lies much in the timing of their tactics. It’s really interesting how they recognised that templates are highly valued in the B2B world, so they used all kinds of templates in their marketing strategy. I think this could be an interesting play for anyone who's customers have repetitive business practices.
Slack
Even big things have small beginnings. A small developer with a shuttered video game refined and released its internal chat system, at one point begging companies and friends to give it a try. Slack launched through a beta version back in 2013, and shocked us all when it grew to 50K users within a few weeks.
That’s massive growth folks, and Slack did it without relying on traditional marketing techniques. Keep in mind that Slack didn’t hire an outbound sales team until 2016, and they reached a $1.1B valuation before bringing a CMO onboard.
Flash forward 8 years, and Slack is now at 10M daily active users, 159K paid users, and a valuation of $27B!
Free SEO & Site Analysers
W3C validator: Easy-to-use markup validation service
Open Site Explorer: A comprehensive tool for link analysis.
Ahrefs: Site explorer & backlink checker.
Quick Sprout: Complete analysis of your website.
WordPress SEO by Yoast: Have a fully optimized WordPress site.
SEO Site Checkup: Check your website’s SEO problems for free.
Hubspot Marketing Grader: Grade your marketing.
WebsiteTrafficValue: Free Website Traffic Analysis Tool
SimilarWeb: Analyze website statistics for any domain.
Alexa Ranking: Analytical insights to analyze any site’s rank.
SERPs Rank Checker: Free keyword rank & SERP checker.
OpenLinkProfiler: The freshest backlinks, for free.
Keywordtool.io: Free alternative to Google Keyword Planner.
Google: Analytics | Keyword Planner | Webmaster Tools | Trends
Nibbler: Test any website.
Browseo: How search engines see your website.
Broken Links: Find broken links, redirects & more.
Copyscape: Search for copies of your page on the web.
Google Pagespeed Insights: Check the performance of your site.
Pingdom: Test & the load time of a site.
GTMetrics: Analyze your page’s speed performance.
Moz Local: Check your local listings on Google, Bing, and others.
XML Sitemaps: Sitemap generator that creates XML & HTML variants.
Shopify E-commerce Report: Get your free Ecommerce report.
Mack's Resources
Mack the Moose is a character I made up. He is here to help startup founders with great (and mostly free) resources & tools. I haven't trademarked it. The logo was downloaded from a free site (see design resources). I do this in my spare time, so feedback is greatly appreciated, but any complaints may be sent to Scott Morrison @ Parliament Dr, Canberra ACT 2600.
Copyright © 2021 All rights reserved.