Book List

Turning the Flywheel

A companion guidebook on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups.

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Zero to One

Every new creation goes from 0 to 1. This book is about how to get there.

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The Hard Thing About Hard Things

A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.

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Hooked

Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour.

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Mack's Resources

Mack the Moose is a character I made up. He is here to help startup founders with great (and mostly free) resources & tools. I haven't trademarked it. The logo was downloaded from a free site (see design resources). I do this in my spare time, so feedback is greatly appreciated, but any complaints may be sent to Scott Morrison @ Parliament Dr, Canberra ACT 2600.

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